Our Soft Space solution has been unified with the digital payment system in Malaysia’s first TGV Indulge Cinema, at Velocity Mall. In an effort to blend convenience with comfort, our solution allows for customers to order food and beverages straight from the comforts of their seats, with payments through a tablet featuring our MPOS terminal attached with each individual seat, maximizing the convenience and luxury for each customer.

What is the 2nd Screen Concept and what advertising opportunities do they generate for your business?

The 2nd Screen Concept allows customers to enjoy the convenience of making purchases over the tablet provided in the cinema while watching the movie advertisements. Through the use of Soft Space’s integrated system, users can watch different advertisements and the tablet will automatically pick up the sound wave signature, which will allow for the users to purchase it straight from the tablet itself. Through this unique audience engagement method, it would facilitate an increase in advertising revenues.